Instructions
- Time: 60 minutes
- Total marks: 40
- Use headings for long answers and tables for comparisons.
Portion Covered
- Concept of Market and Marketer
- Marketing and Marketing Mix
- Recent Trends in Marketing
- Entrepreneurship
- Business Environment
- Consumer Protection
- Company and Commercial Law
Section A — One Mark Each
1. Define market. 2. Name the four Ps of marketing mix. 3. What is green marketing? 4. Who is an entrepreneur? 5. Expand LPG in business environment. 6. Name one consumer right. 7. What is a company meeting? 8. Define negotiable instrument. 9. What is grievance redressal? 10. Which element of marketing mix deals with distribution?
Section B — Two Marks Each
1. Distinguish between marketing and selling. 2. State any two qualities of an entrepreneur. 3. Write any two effects of liberalisation. 4. State any two duties of consumers. 5. Distinguish between cheque and promissory note.
Section C — Five Marks Each
1. Explain the elements of marketing mix. 2. Explain recent trends in marketing. 3. Explain the rights of consumers. 4. Explain the essentials of a valid company meeting.
Answer-Writing Guide
- Use definitions exactly before expanding the answer.
- For law chapters, write the legal term first and then the explanation.
- For marketing, include practical examples.
- For consumer protection, separate rights, duties, and redressal clearly.
Self-Review Checklist
- [ ] I used the correct terminology.
- [ ] I separated marketing, entrepreneurship, and law concepts.
- [ ] I answered comparison questions in tables.
- [ ] I added examples where useful.
- [ ] I corrected every weak answer after review.